Samuel Merritt University (Direct Mail, Digital Ads)
Samuel Merritt University is a health sciences university based in Oakland, California, focused on educating future healthcare professionals.
I have partnered with Samuel Merritt University on a wide range of fundraising initiatives, designing direct mail, email campaigns, and digital ads used across annual and campaign-based giving efforts. Working within established brand guidelines, I create clear, adaptable designs that support evolving campaign goals while maintaining consistency across channels. The work emphasizes thoughtful hierarchy and storytelling to help connect donors with the impact of their support.
Role: Graphic Designer
Deliverables: Direct mail, email campaigns, digital ads
Calendar Year-End Campaign 2022 (Direct Mail and Digital Ads)
Calendar Year-End Campaign 2024 (Direct Mail and Digital Ads)
Stewardship Self-Mailer
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