Corewell Health (formerly Beaumont)
Corewell Health is an integrated healthcare system serving communities across Michigan, focused on advancing health through patient care, research, and education. Formerly known as Beaumont Health, the organization underwent a comprehensive rebrand during my time working with them.
From 2020 to 2024, I designed print and digital materials supporting marketing, communications, and campaign-based initiatives before and after the brand transition. Working within evolving brand guidelines, I helped translate the new identity across a wide range of materials while maintaining clarity, consistency, and approachability. The work required thoughtful adaptation as the visual system shifted, ensuring continuity across channels during a period of significant organizational change.
Role: Graphic Designer
Deliverables: Print materials, digital assets
Deliverables: Print materials, digital assets
Beaumont CYE Greeting Card
Center for Excellence Campaign (Direct Mail, Email)
