Blu Track (Brand, Packaging & E-Commerce Assets)
Blu Track is a flexible, durable racetrack system used in homes, classrooms, and STEAM programs to teach physics, motion, and engineering concepts through hands-on play.
As Blu Track’s Brand Manager, I lead brand-elevating design initiatives that strengthen product recognition and communication across our product line. One of my first projects was designing the Quick Start Guide for both the Classic and Performance Series, a unified insert with a shared front and tailored backs that clearly explain each product’s features and setup. I later redesigned the Blu Track Racers packaging, creating a modern, engaging look that reflects product quality and clearly distinguishes each racer color set. I also developed the distinguishing sticker for the 2026 Model of the Classic 15-Ft Race Track Starter Set and created a suite of one-page informational sheet used at events and by distributors. Together, these completed materials enhance product visibility, improve communication, and support both retail and educational outreach.
As Blu Track’s Brand Manager, I lead brand-elevating design initiatives that strengthen product recognition and communication across our product line. One of my first projects was designing the Quick Start Guide for both the Classic and Performance Series, a unified insert with a shared front and tailored backs that clearly explain each product’s features and setup. I later redesigned the Blu Track Racers packaging, creating a modern, engaging look that reflects product quality and clearly distinguishes each racer color set. I also developed the distinguishing sticker for the 2026 Model of the Classic 15-Ft Race Track Starter Set and created a suite of one-page informational sheet used at events and by distributors. Together, these completed materials enhance product visibility, improve communication, and support both retail and educational outreach.
Quick Start Guide (Classic and Performance Series)
My first project at Blu Track was creating a Quick Start Guide that fits inside both the Classic and Performance Series packaging. I designed a unified front for brand consistency, with tailored backs for each series to highlight their specific features and setup instructions. The result is a simple, user-friendly insert that helps customers get started quickly while reinforcing Blu Track’s visual identity.
Blu Track Racers (Packaging Design)
Blu Track previously used a single blister-pack design for both the Bright and Midnight Racers (as shown below), while the Pastel Racers were stored in small brown boxes. To create a cohesive and more engaging product line, I redesigned the packaging based on the color palette of each car set. I incorporated curved streak lines to suggest speed and motion, echoing the feeling of cars zooming down a Blu Track. The result is a unified yet distinct packaging system that enhances shelf presence and better represents each racer pack. (The Midnight Racers packaging will be printed once existing inventory is depleted.)
Classic 15-Foot Race Track Starter Set (2026 model) - Sticker Design
To help staff and customers easily distinguish the updated 2026 Classic-15 model, I designed a bold, track-inspired sticker that complements existing packaging while highlighting the new model year. The design adds a clear visual identifier without disrupting the established Blu Track brand.
I initially designed a custom die-cut sticker to highlight the upgraded 2026 Classic-15 model (above). While the concept offered strong visual impact, the company opted for a circular version to reduce production costs. I adapted the design to ensure the final sticker remained bold, clear, and aligned with Blu Track’s brand while still providing an easy way for staff and customers to identify the new model year.
Blu Track Flyer
I created clear, visually consistent one-pagers used at events and in distributor outreach. Each sheet communicates key product features, STEAM applications, and selling points in a simple, structured format making it easy for educators and buyers to understand the value of Blu Track at a glance.
