Blu Track (Brand, Packaging & E-Commerce Assets)
Blu Track is a flexible, durable racetrack system used in homes, classrooms, and STEAM programs to explore physics, motion, and engineering through hands-on play.
As Brand Manager, I lead design initiatives that strengthen Blu Track’s visual identity across packaging, product materials, marketing, and educational outreach. My work focuses on creating a cohesive brand experience while adapting communications for retail, education, and consumer audiences.
PACKAGING AND PRODUCT EXPERIENCE
Blu Track Mini Launch (New Product)
The Mini launch became part of a broader packaging system designed to create greater consistency and recognition across Blu Track’s growing product line. I led the design across the series, developing the visual direction and packaging components while coordinating with vendors to prepare materials for production.
Role: Brand Manager & Designer
Responsibilities: Packaging Design, Art Direction, Production & Vendor Coordination
Classic 15 Packaging Redesign
I redesigned the Classic 15-Ft packaging to modernize Blu Track’s flagship product while preserving the familiarity of the original brand. Working within a two-color production constraint, I developed a distinctive visual system using track-inspired graphics, bold typography, and product-focused messaging to strengthen shelf recognition and differentiate Blu Track from competitors. This approved direction became the foundation for the packaging system later carried into the Blu Track Mini.
Role: Brand Manager & Designer
Focus: Packaging Design, Brand Evolution, Production Strategy
Blu Track Racers
Blu Track previously used one blister-pack design for the Bright and Midnight Racers, while Pastel Racers were packaged in brown boxes. I redesigned each pack around its car palette, using curved streaks to suggest speed and motion. The result is a cohesive packaging system with distinct identities for each Racer collection.
* Midnight packaging will be printed after existing inventory is depleted.
Role: Brand Manager & Designer
Focus: Packaging Design, Brand Evolution, Production Strategy
PRODUCT IDENTIFICATION SYSTEM
I developed a series of packaging stickers to clearly distinguish track models, product updates, and special series without requiring entirely new packaging. Each design works within Blu Track’s established visual system while giving individual products a clear identifier.
PRODUCT GUIDES AND MARKETING COLLATERAL
I developed a range of product guides and marketing materials to make Blu Track easier to understand, sell, and use across consumer, retail, and educational audiences.
Blu Track One Pager Retail & Toy | Libraries & Education
I created visually consistent one-pagers tailored to two key audiences: toy retailers and distributors, and libraries and schools. Each piece highlights relevant product features and benefits, with the education-focused version emphasizing STEAM learning and classroom applications. Designed for events and outreach, the one-pagers make Blu Track’s value easy to understand at a glance.
Quick Start Guides
My first project at Blu Track was developing Quick Start Guides for the Classic and Performance Series, which later expanded to include the EDU line. I created a consistent visual system across all three guides, adapting the content and instructions to each product and audience.
CONFERENCE AND EVENT DESIGN
American Library Association Conference
I developed a cohesive set of conference materials to introduce Blu Track to librarians and educators, highlighting its value for STEAM learning and hands-on play. The campaign translated Blu Track’s playful consumer brand into clear, education-focused messaging across print, digital, and event materials.
Role: Brand Manager & Designer
Deliverables: Conference Banner, Promotional Postcard, Digital Buyer’s Guide
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