Blu Track (Brand, Packaging & E-Commerce Assets)
Blu Track is a flexible, durable racetrack system used in homes, classrooms, and STEAM programs to teach physics, motion, and engineering concepts through hands-on play.
As Blu Track’s Brand Manager, I lead brand-elevating design initiatives that strengthen product recognition and communication across our product line. One of my first projects was designing the Quick Start Guide for both the Classic and Performance Series, a unified insert with a shared front and tailored backs that clearly explain each product’s features and setup. I later redesigned the Blu Track Racers packaging, creating a modern, engaging look that reflects product quality and clearly distinguishes each racer color set. I also developed the distinguishing sticker for the 2026 Model of the Classic 15-Ft Race Track Starter Set and created a suite of one-page informational sheet used at events and by distributors. Together, these completed materials enhance product visibility, improve communication, and support both retail and educational outreach.
As Blu Track’s Brand Manager, I lead brand-elevating design initiatives that strengthen product recognition and communication across our product line. One of my first projects was designing the Quick Start Guide for both the Classic and Performance Series, a unified insert with a shared front and tailored backs that clearly explain each product’s features and setup. I later redesigned the Blu Track Racers packaging, creating a modern, engaging look that reflects product quality and clearly distinguishes each racer color set. I also developed the distinguishing sticker for the 2026 Model of the Classic 15-Ft Race Track Starter Set and created a suite of one-page informational sheet used at events and by distributors. Together, these completed materials enhance product visibility, improve communication, and support both retail and educational outreach.
Quick Start Guide (Classic, Performance, Edu Series)
My first project at Blu Track was developing Quick Start Guides for the Classic and Performance Series, which later expanded to include the EDU line. I created a consistent visual system across all three guides, adapting the content and instructions to each product and audience. The result is a cohesive, user-friendly set of inserts that simplifies setup while reinforcing the Blu Track brand.
Blu Track Racers (Packaging Design)
Blu Track previously used a single blister-pack design for both the Bright and Midnight Racers (as shown below), while the Pastel Racers were stored in small brown boxes. To create a cohesive and more engaging product line, I redesigned the packaging based on the color palette of each car set. I incorporated curved streak lines to suggest speed and motion, echoing the feeling of cars zooming down a Blu Track. The result is a unified yet distinct packaging system that enhances shelf presence and better represents each racer pack. (The Midnight Racers packaging will be printed once existing inventory is depleted.)
Classic 15-Foot Race Track Starter Set (2026 model) - Sticker Design
To distinguish the updated 2026 Classic-15 model, I designed a bold, track-inspired sticker that complemented the existing packaging. The original custom die-cut concept was later adapted to a circular format to reduce production costs while maintaining a clear, on-brand visual identifier.
Blu Track One Pager
I created visually consistent one-pagers tailored to two key audiences: toy retailers and distributors, and libraries and schools. Each piece highlights relevant product features and benefits, with the education-focused version emphasizing STEAM learning and classroom applications. Designed for events and outreach, the one-pagers make Blu Track’s value easy to understand at a glance.
