Medical University of South Carolina
The Medical University of South Carolina is a leading academic health sciences center dedicated to education, research, and patient care.
I collaborated with a cross-functional team—including another designer, writers, the client, a project manager, and client success directors on fundraising campaigns. Each campaign required materials to support multiple departments, each with distinct priorities and messaging. I designed print and web materials using a shared visual foundation that could be adapted across departments, allowing each piece to feel tailored while maintaining consistency and cohesion throughout the campaign. The work focused on clear hierarchy, thoughtful storytelling, and emotional resonance to inspire donor support and strengthen engagement.
Role: Graphic Designer
Deliverables: Print materials, web assets, fundraising campaign collateral
Deliverables: Print materials, web assets, fundraising campaign collateral
Giving Tuesday Campaign (Postcard, Email)
Doctor's Day (Direct Mail, Email)
Fall Appeal (Direct Mail, Email)
