California State University Long Beach
California State University, Long Beach is a public university known for its academic excellence, diversity, and strong community impact.
I designed multiple fundraising campaigns for CSULB, each consisting of coordinated direct mail and email communications. The two campaigns featured here represent a broader body of work and demonstrate my approach to creating cohesive print and digital systems that support different fundraising initiatives. This project marked my first experience designing direct mail, where I focused on clear hierarchy, donor-focused storytelling, and translating digital concepts into effective print communications.
Role: Graphic Designer
Deliverables: Direct mail, email campaigns
Role: Graphic Designer
Deliverables: Direct mail, email campaigns
Awards: Educational Advertising Award - Gold (CYE Campaign)
Educational Advertising Award - Merit (Spring Campaign)
Calendar Year-End Campaign (Direct Mail, Email)
Spring Campaign (Direct Mail, Email)
↑Back to Top