Texas Tech University
Texas Tech University is a public research university located in Lubbock, Texas, known for its strong emphasis on research, community engagement, and academic excellence.
Working alongside another designer, I developed a creative concept for Texas Tech’s Calendar Year-End fundraising campaign. Each of us presented distinct design directions to the vice president and the Texas Tech team. The final campaign selected my concept, which centered on the university’s iconic Masked Rider statue as a unifying and recognizable visual. The design balanced institutional pride with a strong year-end call to action and was used across campaign materials.
Role: Graphic Designer
Deliverables: Fundraising campaign design, print and digital assets
Awards: Merit — Educational Advertising Awards
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