Minnesota State University Moorhead
Minnesota State University Moorhead is a public university committed to academic excellence, access, and community engagement.
Over a two-year partnership, I supported the university’s fundraising efforts by designing direct mail, email campaigns, and digital ads across multiple initiatives. Working within established brand guidelines, I created adaptable, donor-focused designs that supported different campaigns while maintaining consistency across channels. The work emphasized clear hierarchy and thoughtful messaging to help strengthen engagement and support fundraising goals.
Role: Graphic Designer
Deliverables: Direct mail, email campaigns, digital ads
Awards: Educational Advertising Awards - Merit (CYE Campaign)
Educational Advertising Awards - Gold (Giving Day Campaign)
CYE Campaign (Direct Mail, Email)
MSUM Giving Day (Digital Boost)
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